Two Potomac sisters got their startup in front of Emmy Award nominees and presenters on Monday, Sept. 14.

Kailey and Shara Zuckerman, co-founders of Share a Scan, placed a package of their QR-code merchandise in the gift bags handed to nominees, presenters and performers at the 78th Primetime Emmy Awards. The package was valued at $250, according to Tyla. The bags themselves, assembled by gifting company Distinctive Assets, were worth roughly $14,000 each, The Baltimore Banner reported.

Eighty bags went out that evening, according to USA Today, meaning Share a Scan's products reached nominees, presenters and performers at the ceremony. Host Mariska Hargitay and nominees across drama, comedy and limited-series categories all received bags. The ceremony aired live on NBC from the Peacock Theater in Los Angeles.

Share a Scan sells clothing and accessories printed with custom QR codes. Scan one with a phone and it links to whatever digital content the owner chooses: a video, a photo gallery, a social profile or an online shop.

The content behind the code can be swapped without replacing the physical item. The company calls the technology patent-pending, according to a Sept. 8 press release.

The Zuckermans delivered their Emmy swag in pizza-box-style packaging, The Georgetown Dish reported.

Both founders are still students. Shara Zuckerman is in college studying business, finance and artificial intelligence. Kailey Zuckerman is in high school, where she leads a team in the Wharton Business Leaders Global Investing Club, according to The Georgetown Dish. Shara is a multi-time winner of Shark Tank-style business competitions, and the company launched just months before the Emmy placement.

"Traditional social media pulls people into a feed. ShareAScan begins in the physical world and can become the start of an actual conversation," Shara Zuckerman said in the Sept. 8 press release announcing the Emmy inclusion.

Brands pay $3,000 for a spot in the Emmy gift bag, USA Today reported, citing Distinctive Assets founder Lash Fary. A separate "Giving Suite" of products, also valued at about $14,000, brought the total haul for each recipient to roughly $28,000.